
SRR (Branding)
This project involved creating a complete package set for VISANG’s SRR workbooks, from package size and study item selection to color concept, key visual, and editorial design. The name ‘SRR’ mimics the sound of water soaking in Korean, inspiring a key visual of water slowly seeping into paper — a metaphor for English skills improving naturally over time.
The final design included a motivation kit containing a welcome card, pledge, patterned notebook, and habit-forming stationery such as post-it memos and a weekly planner. The calm color palette and fluid visual elements reinforced the sense of gradual, effortless learning, creating a cohesive and motivating experience for students.



